Hi!
Maybe becoming an Art Director, and eventually a Creative Director, was simply my way of staying close to art. Even after earning a Fine Arts degree from the National University of Colombia, I've never felt entirely comfortable calling myself an artist. I still don't.
Instead of describing myself, I'd rather let my GPT assistant do it, in the tone of a Wikipedia article
"Sebastián Betancur is a Colombian award-winning Creative Director whose work lives somewhere between advertising and contemporary art.
Over the last decade, he has developed ideas for global brands including McDonald's, Visa, Renault, Mondelez, and P&G. As the co-founder of Publicis Play Colombia, he helped build Publicis Groupe's gaming and entertainment practice, turning a niche into a creative capability.
Outside the agency, the same way of thinking takes the form of books, installations, brands, and conceptual objects—using familiar cultural references to tell unexpected stories.
Whether through a campaign, a trading card game or an art piece, his work asks the same question: How can what people already know become something they've never seen before?"
— ChatGPT
I'm not sure I'd put it exactly like that, but it's close enough.
Nice to meet you!