Sebastián Betancur™
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Hambre de Gol

Type: DigitalYear: 2022Client: Mc Donald’s
In Latin America, we experience football like poetry, full of clichés, rituals, and expressions passed down through generations. One of my favorites is, "he ate the goal," the phrase we use when a player misses an easy chance. I always felt it was waiting for the right brand.
We turned every "eaten" goal into a discount code, so while the players were eating their chances, the fans could eat burgers instead.


Sebastián Betancur  

E: sebastianbetancur91@gmail.com
C: +57 320 672 97 42

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