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Type: Print / OOHYear: 2026Client: Ranchera Life's signs are there for those willing to see them. This traditional OOH campaign chose to interpret those signs in favor of the barbecue. I've always been a big fan of simple, classic print ads, ideas that achieve a lot with very little.
“La vida te está pidiendo un asado” means “Life is asking for grill” JFTR
Ranchera™, Colombia's leading deli meat brand, set out to own the barbecue as a brand territory. This was one of the campaign ideas created to help make that association unmistakable.
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